Top Learnings of Anshuman Kumar

Anshuman Kumar is the director of global corporate brand and communications for Intuit across global markets and development centres. With over two decades in the field of marketing and communications, Anshuman’s unique approach to brand experience and employee ambassadorship makes him a near disruptor in this space.

A believer in collective storytelling, he joined Intuit in 2012 and led the charge to help establish Intuit as an employer of choice by empowering employees to evangelize and amplify Intuit’s culture. 

This unique employee powered brand storytelling approach, helped Intuit rank as the #1 Best Company to Work For by the Great Place to Work Institute in India and was featured as a case study in organizational transformation by the Harvard Business Review.

As the communications leader for Intuit’s global development centres, Anshuman has replicated similar successes across Australia, Canada, and Israel with Intuit featured amongst the Best Companies to Work For, consistently across these global locations.

This unique employee powered brand storytelling approach, helped Intuit rank as the #1 Best Company to Work For by the Great Place to Work Institute in India and was featured as a case study in organizational transformation by the Harvard Business Review.

Akshay: What are the top 3 learnings which have helped you to get Success?

Anshuman: Okay, so here are the top 3 learning:

  1. Create Value: We often try to do everything ourselves but I feel that there is such a vast ecosystem outside from where we can partner and enter so I think how can you think of bringing partners in the kitchen whether it is creating core preposition around product development or about creating a culture that you really want to build and amplify.
  1. Staying True To Who You Are: Staying true to who you are as a company, as a brand, and be real. What I believe is that Advertising can’t sell a bad product twice. So, it’s very important for you to focus on the core. Build your core and be able to inspire with what you really believe in, Your value system, and what makes you unique.
  1. Look At The Target Audience: Look at your target audience and find where they are most comfortable. Oftentimes, you build a particular product and then we try to bring them more close to where we are more comfortable, talking about ourselves vs. looking at them and their journey. So, creating channels or investing in channels where your audience already is and is conversing is very important vs. trying to bring them where you want them to be.

Akshay: Do you think in today’s era, a college degree is important to become Successful?

Anshuman: I don’t know if I’ll talk about the degree or not but I think today the world is on such a rapid accelerator mode, innovation is very fast so how can you understand the concepts and I think an understanding of concepts is very important but at the same time how can you stay true to the real problem you want to solve. 

So, for me, product development or creating a new idea should be founded on a big amid customer problem and that is the key because if you don’t have the customer empathy, you have a great idea but there is nobody who is actually going to use your product, it is meaningless. 

So, invest in understanding customer problems and their working backward would a great way to think about product development. 

Leave a Comment

Share via
Copy link
Powered by Social Snap