It is an asset
You might have changed your phone numbers but very less probability that you would have changed your email id
Also, once someone gives you an email address, it will be in your database
You can pitch for something again and again
You can make a connection with your readers
You can ask for help
You can ask for the feedback/ review
You can get traffic
You can sell your own course
You can sell the affiliate products
Still, do you think email marketing is dead?
Let me give you some proof
Data from 2017 shows that most people are on email—85% of adult internet users in the US.
That beats out search engines by 15% and social media by 22%—not small numbers in an industry that gets excited over single-digit conversion rate improvements.
Remember- you are a guest in their mailbox
They might have seen plenty of advertisement and might be expecting the same from you, so don’t do it always
Know when to pitch
Provide value initially
Note that don’t write emails every time only to sell
| Step 1: Get permission |
| Step 2: Follow through great content |
| Step 3: Analytics and segmentation |
| How much is your email list worth? |
| Email marketing fundamentals |
| How to build an email list? |
| The content for a newsletter |
| Get super-high open rates |
| Send a superb welcome email |
| The 80/20 rule |
| How to improve delivery |
| Some advanced strategies |
| Few emails that actually generate a response |
| Conclusion |
Step 1: Get permission
Don’t try to buy emails, because they might be least bothered
Try getting them to give their email themselves
You can gift them an e-book as a result get their email id
Ask them to subscribe to your newsletter
Step 2: Follow through great content
Remember to follow up to get more sales
Most sales take place after the 7th follow up
If you have a strong Call To Action and you follow up on a regular basis, you create a positive impact
If you promise to provide content weekly, do it weekly only neither daily nor monthly
Make sure, in follow up you provide some value and then have a strong Call To Action
Use autoresponder
This is the secret of marketers
They schedule all their mails well in advance
Instead of writing and spending time each week
One day they sit, write 4 emails and schedule them accordingly
Because time is their greatest asset
Step 3: Analytics and segmentation
After knowing a few details now coming to the crucial part that is segmenting the audience
Identify and segment who are your subscribed members
Who are your potential buyers
Who are your cold customers
And accordingly, send them emails
Not all emails are applicable to all
Then, understand open rates, unsubscribes and click-through rate
Because they will act as a feedback for you to improvise
And it is rightly said “Feedback is the breakfast of champions”
After that, understand
How much is your email list worth?
As mentioned earlier, your email list is your asset and fortune
It can open up more and more opportunities for you
Over time, you can start tracking how much money people on your list spend on average. This will tell you how much your list is worth.
If a list of 10,000 people usually spends $50,000 on a campaign, and you run two of those campaigns each year, you could average it out and say that each subscriber is worth $10 a year.
Doing this simple math can actually provide you with a lot of insights
Now coming to the part of how actually doing these things
Email marketing fundamentals
Why email marketing still works?
- You own your distribution
You know whom and what to distribute
When someone subscribes you create a personal connection with them by welcoming them
- People want to get marketing messages in email
Not all will want to go to social media and watch ads
Because they use social media for entertainment
But coming to the mailbox they are little serious about work
It is like you sleep in your bedroom and study in your study room, to get in the right mindset
Likewise, in social media and mailbox, people’s mindset is different
- Email converts well
The third of people that subscribe to a newsletter actually end up making a purchase
But now the question on your mind is
How to build an email list?
Optimise your page for conversions
Make sure in your page there is a pop-up or a dialogue box asking people their email id
But, make sure you don’t misuse it or just collect for fun
Please provide some value
Create compelling leads
Offer a free Bootcamp
A free e-book
A free video lecture or anything valuable to them
Optimise your blog’s homepage for sign up
Design exit intent pop-ups
But, how do you actually write
The content for a newsletter
- Subject line determines whether they will open your email or not
Have an amazing and curiosity filled subject line
- Bold opening
Start with something that’s really interesting
You can even start with personal mini-stories
- Valuable content
If you want people to read all your newsletters
Make sure they are valuable
Once they know that you will provide value and they fall in love with
your content, none can stop them from reading your mails regularly
- Call To Action
After all, these have a strong Call To Action
If you only give them value, what’s the point
You are not a charity!
But that doesn’t mean that you only pitch and provide no value
After these now you should ensure that they open your email
How will you do that?
Get super-high open rates
Send emails while people are awake and comparatively free,
Their mailbox is not flooded with other mails else your mail with getting buried somewhere
You will get to know that only by trial and error
There is not as such best time
It depends on your audience
If they are students, you can have an ideal time
If they are entrepreneurs, a different ideal time
Send a superb welcome email
Each one likes a warm welcome
Even in parties, you expect a warm welcome
It is from here that you will build strong relationships with them
Always follow this
The 80/20 rule
Provide value 80% of the times
Pitch only 20% of the times
After all these, comes the question
Are you able to deliver them well? What was on your mind
So,
How to improve email delivery?
Firstly, make your list clean
That is, delete unengaging subscribers
It does hurt a little
Because we would have earned them the hard way
But, trust me after this your open rates will level up
Then
Keep spam complaints low
It is easy, keep it easy to unsubscribe
If you make someone search a lot about an unsubscribing option, instead they will opt for the easy way, they will mark spam
All want easy stuff
Then,
Use short subject lines
People like when it is short and crisp
Now since you have come till here
As a bonus, let me tell you
Some advanced strategies
- Try text email layouts
- Keep things personal, people like it they might be bugged up of professional ones
- One CTA per email, it shows your genuineness
- Use 15px+ font, it increases readability
It feels like I want to reveal all the secrets to you today itself
So, here comes
Few emails that actually generate a response
- The introductory email
The mail where you introduce yourself
Never sell anything in this email
- The hard sell email
These may increase unsubscriptions
Because you straight to the point try to sell
But these will increase your open rates!
- The soft sell email
Here, you make your cold audience a hot one
It is easy to pitch to a hot audience
Initially, you interact, provide value and then sell
- The social media email
You can communicate with people directly on social media
- The blog post email
It shows your intent to give value and not just to sell
It also shows you are a subject matter expert
- The in the area email
Before scheduling a meeting with someone
It is a good gesture to drop an email beforehand and get their confirmation
- The name drop email
It increases your network
After you increase your network, you will increase business opportunities for yourself
- The ask for advice email
Frankly, everyone likes to give free advice
Ask for advice and you will get tons of reply
- The free help email
This is another way
- The meet my friend email
Introduce someone
- I think we met email
If you met somewhere long ago, write to them
Conclusion
Email writing depends on your audience
These were some tips to guide you
You need to involve in trying and testing in a couple of things to understand better
You need to find out one thing
That one thing that will help you crazily
You need to be in hunt of it
Above mentioned were ideal and tested things
Which might work wonders for you or might need slight modification
Hope you found this post valuable
Do share it with others
Do create a strong email list for yourself and get amazing results for yourself
Thank you