If you have ever thought of starting an online business, the first thing what you will hear is funnel, funnel and funnel
And I know you don’t have much idea about it
And you think it is something very complicated but it is not
Read this completely so that I can give you all the information you need to know about Funnels in simple terms
Before that let me tell you what is a Website.
It is a collection of related network web resources, such as web pages, multimedia content with a common domain name and published in a web server
Now let me tell you Funnel is nothing but future of websites
It is a simple process which helps you converts your leads into potential buyers
You certainly want the readers on your website to take action, and if are able to convince them to take the desired action using certain strategies, those strategies are called funnels
I can vouch even you have been a part of funnels
For instance, you log in to an e-commerce website, then you view the product, then you add it to cart and then purchase it
Here, as you know many people will log in, but few will view the product, fewer will add it to cart and minute of them will purchase it
Do you observe how it gets filtered and narrowed in terms of people performing the desired activity
Hence, it is rightly called a funnel

So, if you want more people to take the desired action, you will have to widen your funnel
That means the number of people logging into your website should be increased
But how will you do that?
Don’t worry I’ll guide you upon it as well
It consists of 3 main segments
- Hook
- Story
- Offer
Coming to
Hook
Only by making this interesting, you can increase the number of people visiting your website
You should grab their attention, understand the attention span of people today is very less today
If you want to win over them, you should grab their attention in first 15 seconds else they’ll just scroll down without paying any heed
For instance, do this for 5 days and lose 5 inches of fat
In other words, Hook is something that stops people and changes the direction of their attention
Don’t you think more people will want to view it?
Next coming to
Story
Once you get by creating attractive hook then comes the story part
Remember, they buy based on emotions and how they feel
Almost all human beings face similar problems and emotions, you should evoke them
Try not to bluff
For instance, if I tell you I lost one of my near and dear one, it is something you feel connected to because they are high chances you would have faced something similar to that
In other words, Story is a historical experience of people that your client can relate to emotionally, justify it logically and remember and get a feel that you genuinely care for them
Then coming to the most crucial part
Offer
Don’t create the product, create an offer, an irresistible one
“People whose product is with the lowest price wins”
Always remember value what you give should be much higher than the price you charge
But then you will ask me
How to increase the value of the product?
Let us consider an instance
First, this should be clear
What are they gonna get? Say iPhone
Actual price is $500, but we sell it at $5000
Ah! Now comes the question
What is so special? Say you get to be a part of a business group
Also, you get a few other things like-
- You get 2 years of videos which people pay $1000 to be a part of
- My 1-1 consultation which costs $2500
- Audiobooks worth $300k
Total value is much more than $5000 but the actual price is $500
Yet people will buy because of the offer
In other words, Offer is the opportunity you give them buy exercise their desire to buy things that you helped them realize they deserve all along
So, this is the basic idea of funnels
Here, I gave the example of buying something
But
Maybe you want them to make a purchase, sign up, or fill out a form.
When someone does something you want them to do, it’s known as a conversion.
The visitor converts from browsing to taking the action you want them to take.
This is the main aim of funnels
Funnel is not hard when the offer is right
The offer is everything
You should create marketing vehicles that advertise the offers you “think” will do well, and then SPRINT then with the one that actually does
Three parts to make a good offer are
- Know who are you selling to?
- Create an irresistible offer
- Collecting your offer assets
The first thing is to understand who you are selling to
Understand their financial and relational status. What problems they have, what DRIVES them
The second thing is to create an irresistible offer
Let me tell you a hack for this- if you let your imagination go wild, you will come up with some amazing ideas
Every offer has one big domino. This is the thing that your customer needs that solves all the smaller needs
The third thing is collecting your offer assets
Experience tells that collecting assets and preparation of your offer is the KEY to staying on track. This hard work will make funnel building FLY by
So, there are a few lists of things you should collect
- Names
- Branding
- Photos
- Outlines
Finally, let me give you a funnel workflow plan
- Assets are picked first- logo, domain, colours
- Copywriting comes next- include your video scripts as well as sales copy
- Wireframing- funnel steps
- Design- set up the best page design
- Integrations- set up a payment gateway, integrate email provider, set domains and permalink
- Product setup- member area, pricing and set up
- Follow-up funnels- emails, texts, action funnels, and segmentation
These are proven steps and formulae, follow this build excellent funnels, convert like crazy and move ahead in your life
Don’t forget to share this with anyone who is about to begin an online business or already have one
Excellent information what I got clear idea on the funnel and how to build customers and strategies to be followed
awesome glad you understood I will share my best of ability