Why You need to consider FUNNELS for your business

If you have ever thought of starting an online business, the first thing what you will hear is funnel, funnel and funnel

And I know you don’t have much idea about it

And you think it is something very complicated but it is not

Read this completely so that I can give you all the information you need to know about Funnels in simple terms

Before that let me tell you what is a Website.

It is a collection of related network web resources, such as web pages, multimedia content with a common domain name and published in a web server

Now let me tell you Funnel is nothing but future of websites

It is a simple process which helps you converts your leads into potential buyers

You certainly want the readers on your website to take action, and if are able to convince them to take the desired action using certain strategies, those strategies are called funnels

I can vouch even you have been a part of funnels

For instance, you log in to an e-commerce website, then you view the product, then you add it to cart and then purchase it

Here, as you know many people will log in, but few will view the product, fewer will add it to cart and minute of them will purchase it

Do you observe how it gets filtered and narrowed in terms of people performing the desired activity

Hence, it is rightly called a funnel

image that represent funnels

So, if you want more people to take the desired action, you will have to widen your funnel

That means the number of people logging into your website should be increased

But how will you do that?

Don’t worry I’ll guide you upon it as well

It consists of 3 main segments

  1. Hook
  2. Story
  3. Offer

Coming to 

Hook

Only by making this interesting, you can increase the number of people visiting your website

You should grab their attention, understand the attention span of people today is very less today

If you want to win over them, you should grab their attention in first 15 seconds else they’ll just scroll down without paying any heed

For instance, do this for 5 days and lose 5 inches of fat

In other words, Hook is something that stops people and changes the direction of their attention

Don’t you think more people will want to view it?

Next coming to 

Story

Once you get by creating attractive hook then comes the story part

Remember, they buy based on emotions and how they feel

Almost all human beings face similar problems and emotions, you should evoke them

Try not to bluff

For instance, if I tell you I lost one of my near and dear one, it is something you feel connected to because they are high chances you would have faced something similar to that

In other words, Story is a historical experience of people that your client can relate to emotionally, justify it logically and remember and get a feel that you genuinely care for them

Then coming to the most crucial part

Offer

Don’t create the product, create an offer, an irresistible one

“People whose product is with the lowest price wins”

Always remember value what you give should be much higher than the price you charge

But then you will ask me

How to increase the value of the product?

Let us consider an instance

First, this should be clear

What are they gonna get? Say iPhone

Actual price is $500, but we sell it at $5000

Ah! Now comes the question

What is so special? Say you get to be a part of a business group

Also, you get a few other things like-

  • You get 2 years of videos which people pay $1000 to be a part of
  • My 1-1 consultation which costs $2500
  • Audiobooks worth $300k

Total value is much more than $5000 but the actual price is $500

Yet people will buy because of the offer

In other words, Offer is the opportunity you give them buy exercise their desire to buy things that you helped them realize they deserve all along

So, this is the basic idea of funnels

Here, I gave the example of buying something 

But

Maybe you want them to make a purchase, sign up, or fill out a form. 

When someone does something you want them to do, it’s known as a conversion. 

The visitor converts from browsing to taking the action you want them to take.

This is the main aim of funnels

Funnel is not hard when the offer is right

The offer is everything

You should create marketing vehicles that advertise the offers you “think” will do well, and then SPRINT then with the one that actually does

Three parts to make a good offer are

  1. Know who are you selling to?
  2. Create an irresistible offer
  3. Collecting your offer assets

The first thing is to understand who you are selling to

Understand their financial and relational status. What problems they have, what DRIVES them

The second thing is to create an irresistible offer

Let me tell you a hack for this- if you let your imagination go wild, you will come up with some amazing ideas

Every offer has one big domino. This is the thing that your customer needs that solves all the smaller needs

The third thing is collecting your offer assets

Experience tells that collecting assets and preparation of your offer is the KEY to staying on track. This hard work will make funnel building FLY by

So, there are a few lists of things you should collect 

  1. Names
  2. Branding
  3. Photos
  4. Outlines

Finally, let me give you a funnel workflow plan

  • Assets are picked first- logo, domain, colours
  • Copywriting comes next- include your video scripts as well as sales copy
  • Wireframing- funnel steps
  • Design- set up the best page design
  • Integrations- set up a payment gateway, integrate email provider, set domains and permalink
  • Product setup- member area, pricing and set up
  • Follow-up funnels- emails, texts, action funnels, and segmentation

These are proven steps and formulae, follow this build excellent funnels, convert like crazy and move ahead in your life

Don’t forget to share this with anyone who is about to begin an online business or already have one

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