Vaibhav Sisinty is one of the most popular Growth Hackers. He is currently consulting startups and creates content on sisinty.com
His last ride was with Uber where he took up various growth roles and helped Uber to scale cities from 100’s to millions of trip’s month. He has worn multiple hats from Launch strategy, Brand marketing, Performance, Re-engagement, Partnerships, Marketing analytics, and so on in his 4.5-year stint at Uber.
Before Uber, he ran, CrazyHeads an award-winning digital media agency, and scaled it to over 100 clients globally. He started up first when he was 18 years old.
He has launched two growth hacking courses and scaled it to over $50K in sales in less than a year with zero ads spend.
He is among the very few people in India to have more than 100K followers on LinkedIn which he accomplished in a year.
He has also been invited to talks and guest lectures at top companies and colleges like Microsoft, Dell, General electric, IIT Kgp, IIT Hyderabad, IFMR, etc.
He has launched two growth hacking courses and scaled it to over $50K in sales in less than a year with zero ads spend. He has worn multiple hats from launch strategy, Brand marketing, performance, re-engagement, partnerships, marketing analytics, and so on in his 4.5-year stint at Uber.
Top 3 learnings from the side of Vaibhav Sisinity
- Always Learn: Irrespective of where you are, where you work, what do you do, if you’re not learning every day beyond your work, you’ll die. So always be learning is very, very important. I was with Google. And Uber used to teach me so many things from data in terms of high-level marketing. But growth hacking is something that I learned parallelly, with Uber by talking to startups by helping them out. So this is what I mean by learning.
- Persistence: So many people start but most of them give up. And the whole point is just sticking around and pushing ourselves to go ahead and do it.
- Don’t Be Result Oriented: There will many failures in the journey of Success. You won’t always be able to achieve all your goals. So, it’s better and also very important to not always be result oriented. Experiment and find out what works for you best.
Akshay: In this modern era, is a college degree needed to succeed?
Vaibhav: I don’t think I’ve never valued I mean, I’m sorry. If this sounds wrong to a lot of people. I have always been this endorser saying education is just a degree. It doesn’t matter. I come from a regular B.tech college. I’m not an MBA, currently reading marketing for fluke, which is a $2 billion company.
And I’m leading marketing for India without an MBA. So and before this, I was with Oprah. And I’ve worked with so many startups, it doesn’t matter. It’s all about knowledge.
Yeah, it’s research that talks. Someone with an MBA from Stanford is not delivering results. What’s the whole point?